Your tagline and pitch are the first things a potential customer reads. A clear, specific message wins more clicks than a generic one.

Example: A plumber whose tagline is "No call-out charge, ever" wins more enquiries than one that says "Quality plumbing services" — because it answers the question the customer is already asking.

Your logo appears on your website, PDF documents, email signatures, and social content. Upload the best quality version you have — the original file is always best.

Tip: If you have a version with a transparent background (.PNG or .SVG), use that — it'll look cleaner on any background colour.

We use your palette across your website, documents, social graphics, and email templates. Consistent colour builds recognition — customers start to associate your colours with your brand before they've even read a word.

Example: Add your main brand colour, a secondary accent, and your text colour. Even if you just picked them because they looked good, tell us — that's enough for us to work with.

Fonts influence whether your brand feels premium, approachable, technical, or creative. We match your website formatting, PDFs, and graphics to your font choices so everything looks cohesive.

Not sure? Check your Canva, Squarespace, or Wix account — the font is usually listed in the theme settings. Or just describe how you want it to feel: "clean and modern" or "classic and professional" is a good start.

This is the most important section. Your tone of voice is how you talk to customers — and it's one of the biggest differentiators between businesses that look the same on paper. We write every page, ad, and social post in a voice that sounds like you, not like generic agency copy.

Example: A law firm that uses plain, jargon-free language attracts clients who feel intimidated by traditional legal firms. That positioning alone sets them apart. A personal trainer who writes "for people who hate the gym" attracts a very specific, loyal audience. Who are YOUR ideal customers, and what do they actually care about?